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Billboard ads for tech startups in San Francisco are cryptic on purpose

NPR | By Chloe Veltman

Published March 19, 2026 at 4:03 PM EDT

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The old-fashioned roadside billboard is hot property these days in San Francisco, with tech startups snapping up ad space. But it's often not clear what they're selling.

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Chloe Veltman

Chloe Veltman is a correspondent on NPR's Culture Desk.