MICHEL MARTIN, HOST:
OK, be honest. When I say craft beer, what comes to mind? A hoppy IPA? Sure. But maybe also, as James Bennett II writes in the digital magazine Eater, a, quote, "white guy swilling beer in specialty stemware in an authentic bar riddled with fugazi bullets in a gentrified neighborhood," unquote. And maybe we'll throw in some plaid shirts and beards along with that.