The annual ROC the Day donation event is Tuesday, giving the community an opportunity to support local not-for-profit organizations.
Juli Geyer, Director of Communications at the United Way of Rochester says the 24-hour giving extravaganza has 525 participants this year from the nine-county Greater Rochester area.
"It gives an opportunity to the nonprofits that are doing such great work to get an end of the year boost and to connect the donors to so many great, worthy organizations all in one spot."
Geyer said the agencies participating support a range of nonprofit organizations in the area; from arts to animals, health and human services, and religion and the environment.
Nationally, November 28th is recognized as "Giving Tuesday," Geyer says.
“It’s a way for all of the organizations who are doing such great work to get their message out there."
Geyer said throughout the day, random winners will be chosen to give an extra $500 or $1000 dollars to the organization of their choice.
This is the seventh year of ROC The Day, kicking off Tuesday at midnight. You can find more info on their website.